Playboy Joins The Sandbox Virtual World — Lifestyle Firm’s Metamansion to Feature NFTs and Special Events – Blockchain Bitcoin News

On July 11, Playboy, the life-style and leisure agency based in 1953, revealed a licensing collaboration with the blockchain-based digital world The Sandbox. The two firms detailed that the newly shaped partnership goals to present metaverse guests with a Playboy-themed “social gaming experience.”

Playboy Enters The Sandbox

PLBY Group, Inc. (NASDAQ: PLBY), generally referred to as Playboy, introduced on Monday that the agency is collaborating with the blockchain mission The Sandbox. Launched in March 2012, The Sandbox platform advanced from a two-dimensional (2D) sport to a three-dimensional (3D) metaverse powered by Ethereum.

Playboy’s announcement reveals a licensing collaboration with The Sandbox and the corporate notes that customers can be in a position to immerse themselves into the “Metamansion.” The Sandbox-crafted Metamansion will function non-fungible token (NFT) collectibles, programmed occasions, social play, and gaming experiences utilizing Playboy’s content material library.

The way of life and leisure agency have been part of the blockchain business for fairly a while. In March 2018, the corporate’s Playboy TV revealed it could launch a multi-cryptocurrency pockets however the mission fell via, in accordance to reviews revealed 4 months later.

In April 2021, Playboy revealed it was collaborating with Nifty Gateway so as to subject an NFT assortment known as “Liquid Summer.” The following July, the leisure agency joined forces with Superrare to publish the Miami Beach NFT Collection. The firm’s newest collaboration with The Sandbox will embody NFTs and “special experiences for Playboy’s Rabbitar community.”

“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” Playboy’s chief model and technique officer Rachel Webber defined in a be aware despatched to Bitcoin.com News. “We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.”

Playboy is certainly one of many manufacturers that has joined The Sandbox metaverse over the last yr. On May 19, Bitcoin.com News reported on the acid jazz-funk band Jamiroquai collaborating with the Web3 digital universe. The Sandbox additionally partnered with the gaming giants Square Enix and Ubisoft so as to introduce Dungeon Siege IP and Rabbids to the blockchain gaming land.

Playboy has been a pioneer within the publishing house for shut to 70 years, and the corporate believes the blockchain world The Sandbox “provides a dynamic platform for a next wave of innovation.” The COO and co-founder of The Sandbox, Sebastien Borget, stated that the leisure agency continues to enchantment to all generations and now Web3 customers.

“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” Borget famous in the course of the announcement on Monday.

Tags on this story

Entertainment Magazine, LAND house owners, Liquid Summer, Men’s Lifestyle, Metamansion, nft, NFT Auction House, Nifty Gateway, Non-fungible Token, Playboy, Playboy Magazine, Playboy NFTs, Playmates, Rabbitar neighborhood, Rachel Webber, Sandbox LAND, Sébastien Borget

What do you consider Playboy partnering with The Sandbox? Let us know your ideas about this topic within the feedback part beneath.

Jamie Redman

Jamie Redman is the News Lead at Bitcoin.com News and a monetary tech journalist residing in Florida. Redman has been an lively member of the cryptocurrency neighborhood since 2011. He has a ardour for Bitcoin, open-source code, and decentralized purposes. Since September 2015, Redman has written greater than 5,700 articles for Bitcoin.com News concerning the disruptive protocols rising right now.

Image Credits: Shutterstock, Pixabay, Wiki Commons, Playboy, The Sandbox,

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