White Castle Goes Crypto, Scoops Ethereum Name and Seahams NFT

White Castle Goes Crypto, Scoops Ethereum Name and Seahams NFT



American fast-food chain White Castle required to Twitter to introduce that it had actually simply signed up with the Ethereum Name Service (ENS). 

ENS has actually been contrasted to the crypto variation of the Internet’s Domain Name System (DNS). Like buying a domain name, White Castle currently possesses the whitecastleofficial.eth address. 

Instead of a string of numbers and letters, individuals might currently hypothetically send out cryptocurrencies to the address “whitecastleofficial.eth.” 

On the very same day, the dining establishment’s Twitter account additionally upgraded its character to that of a “Seahams” NFT.  

Etherscan reveals that the address which possesses the White Castle ENS name and the NFT started its crypto journey on December 8. The address utilized crypto exchange Coinbase to promote a lot of its deals. 

White Castle’s entry right into the crypto industry is additionally simply the most recent in name-brand conscripts. 

White Castle signs up with brand names accepting crypto

2021 has actually been an outbreak year for brand name fostering of cryptocurrencies and non-fungible symbols (NFTs), with the similarity Budweiser, Nike, and Taco Bell accepting crypto and NFTs in their advertising and marketing projects. 

Taco Bell, as an example, released a collection of taco-themed antiques as NFTs back in March. Shortly after they released, they were swiftly offered out. Likewise, Budweiser has actually released 1,936 NFTs of various pictures of the brand name’s logo designs throughout the company’s background. The price of each jpeg varies from $499 to almost $1,000 a pop. 

As for White Castle, its crypto play has actually caused at the very least one sale. Shortly after the dining establishment revealed its entry right into the market, Brantly Millegan, the supervisor of procedures at ENS, tweeted that he would certainly “buy some White Castle as soon as [he could].” 



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